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Design Workflows for the Modern AI-Enabled Era

·8 min read

Ambivalent about using AI in your design workflow? Or want to dip your toes in, but not sure where to start?

Back when Photoshop gained traction, there were plenty of people afraid and upset that this tool would mean the death of their careers. It wasn’t – but it did forever change the way we approach design. No longer concerned with manual tasks like cropping and preparing job jackets – designers experienced capacity, speed, and efficiency gains. Photoshop didn't mean less work – it just meant that the types of work, how we did the work, and the quality of the outputs improved.

Admittedly though, the Photoshop comparison falls short because AI is a much more capable tool, and its capabilities are growing by leaps and bounds day over day. There are real concerns that both provoke and deserve thoughtful consideration. Bluntly, many may wonder how, now that anyone can produce design artifacts using AI tools, what need is there for designers?

Now that anyone can produce design artifacts using AI tools, why do we need designers?

I have more than a few colleagues who’ve said they're "just not into AI" – not into using it, nor learning about learning to incorporate it into their workflow – despite feeling like they must adopt it for the sake of their career. And that's mostly right – adopting these tools is no longer an option. If you’re in that boat – here's why learning to incorporate AI into your workflow in smart ways is worth your consideration:

  1. Productivity & Capability Gains – AI Tools extend a designer's capabilities and speed to output at every phase of the design process, from discovery through delivery
  2. Career Staying-Power – Every job post I see today wants a designer with AI fluency, and interviewers are asking about it. Right now is a crucial time to start learning to use these tools. Designers who continue putting it off, will continue to fall further and further behind their peers who have already incorporated them into their workflows and experienced massive productivity and capability gains.

Design, so often seen as a “bottleneck”, admittedly could stand to offload repetitive tasks to a robot friend – for example layer naming schema, tidying figma work by removing unnecessarily nested divs, annotating work, and ensuring our time is spent on the highest value tasks, for example making sure that our starting point isn't zero or that we're not re-inventing the wheel by designing the same things over and over again. Using AI tools in smart ways can actually enhance opportunities for innovation by creating capacity that can be focused on solving higher-complexity problems.

Using AI tools in smart ways can actually enhance opportunities for precision innovation by creating capacity that can be spent on solving more complex problems.

Before we dive into discussing the finer points of these two hot takes, career staying power and productivity gains, the first thing to level-set on is that UX powered by Artificial Intelligence right now is primarily accomplished through two key lenses enabling us to work faster and smarter

  1. Automation – of repetitive tasks and
  2. Refinement – of design patterns, processes, and techniques

For many designers, the underlying assumption seems that, in order to maximize our impact, we must offload routine tasks like data synthesis or prototyping to AI – but simply "offloading tasks" isn't quite the right way to think about leveraging AI at all for one specific reason: Humans must show AI what good looks like. Having a "human in the loop" means we not only provide well-crafted prompts, but we rigorously check its work and provide guidance and guardrails in order to get quality outputs.

Slop in, slop out. Effective use of AI necessarily involves both strategic planning and critical thinking, rather than passively taking an AI tool's outputs as "finished" deliverables. And this is what will separate tomorrow's ai-enabled designers from today's design luddites: effective use of a new tool. Simply put: learning to wield ai effectively requires experience using it.

How Dual-Track Agile Tools, Processes, and Techniques Have Matured

Since the 2010s, design and development have been on track to become more and more tightly aligned, and we’ve seen this transition occurring in real time throughout the various iterations of our design tools. For example, first we saw Sketch enable us to right-click and copy CSS styling from directly within the design canvas – then we saw design tools like UXPin and Figma integrate even more closely with development, enabling us to essentially design live-coded prototypes as we work.

Figma has evolved into a tool that fully integrates AI-powered design in parity with code. The concept at the heart of this tool’s power began with Atomic Design – the ability to create a well organized system of design patterns (and now content, too), and iterate more rapidly by prompting AI-generated prototypes over purely hand-crafted solutions. The point of approaching design in this way is that we never start from zero.

Design processes have also changed to accommodate the incorporation of these tools, necessarily moving from a waterfall world to one where Agile Development reigns supreme. Design Thinking and Human Centered Design techniques gained traction because it's a silo-busting approach that enables organizations to work more effectively wth cross-functional stakeholders and more closely with end-users. Integrating both stakeholder and user inputs earlier and more often through HCD creates more positive, rapid impact to design outcomes.

While in years past I’ve argued that design was the OG agile process predicated on iteration – design is, admittedly, “agile” in a different way than development, and is not an inherently "rapid" process. Good design is indeed a bit slower, more considered, because it relies on good judgement, and both good design and good judgement are shaped over time through feedback and iteration.

Good design is indeed a bit slower, more considered, because it relies on good judgement, and both good design and good judgement are shaped over time through feedback and iteration.

Typically, in order to fit well within the Agile Development process, design production must work in advance of development by at least a sprint or two. Working backwards and knowing that the human centered design process has a longer tail when it comes to generating a solid MVP, design research, problem statements, ideation and solutioning then, must necessarily start many months in advance of development.

Today this gap continues to narrow, bringing product designers even closer to working in parallel with dev. Because we have a vast body of knowledge around design best practices, well-established usability patterns, and a wealth of resources in terms of pre-created pattern libraries that simply require customization, new projects rarely start from zero.

Our processes must necessarily change again to accommodate the incorporation of AI tools that have been trained to help us iterate and execute more rapidly than before. While homogeneity is indeed a valid concern, it’s tempered by the over-all leveling-up of UX/UI product design – producing structured experiences that meet higher standards of accessibility and usability.

High Value Design Tasks to Automate

So what are the highest-value design tasks to automate? Here are some thought-starters for consideration:

Today’s specialized product design ecosystem has matured into highly contextual, workflow-embedded landscape of tools beyond simple chat-based LLMs like Gemini, Claude, and ChatGPT. x

Modern AI-Powered Design Tools

So what are the top AI-powered tools a Ux/UI product researcher and designer should learn right now? And how should these tools shaping modern design workflows? Let’s start by naming the highest priority tools and ideas for how to strategically integrate them into the product design workflow.

1. Figma (including Figma Make)

2. UX Pilot AI

3. Maze (with AI-Moderated Testing)

4. Framer AI / Lovable / Vercel

Have you already incorporated ai tools into your design workflow? If so, I'm curious to know what tools and how are you using them?

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