News + Notes
Thoughts, new work, and recent IRL convos. A monthly-ish dispatch for anyone who needs a little lift or inspiration to manifest some goodness today.

Discover how intentional design transforms a simple manuscript into a beautiful reading experience. We take you inside our creative process, detailing our custom typeface pairings, meticulous layout choices, and the careful art of balance in long-form book design.

Small farms and ranches are facing an unprecedented crisis, but the traditional advice to simply "diversify the business" falls short. Get a sneak peek at Operation Diversify, a new DIY business blueprinting system and toolkit purpose-built to help launch lucrative B2C income streams – and empower the next generation of agriculture.

Discover why true innovation demands a Service Design partner, not an ai-powered assembly line. Learn how Serious Mission leverages human-centered design and radical collaboration to bridge the gap between elite enterprise strategy and startup agility and drive real business value.

It's time for a game-plan. AI promises speed and agility - and the conversation around AI has moved beyond a futuristic concept; it is here, now. How will you unlock it’s power and potential to transform your business?

Technology makes things convenient for all of us… but for some, it makes things possible. In this post, Erica shares the origin story of a consultancy built on the belief that design should do more than "push pixels" – it should drive transformative growth and solve the challenges keeping leadership up at night.